Think about how important the DevOps and support people are when your company is making money. IMHO, they are as important as marketing. Ops key responsibility is to keep revenues flowing in. They should be rewarded when they pull off the save!
As a person who formerly did network ops & battled DDOS, domain hijacking, corporate espionage, and crippling enterprise viruses, I love and respect my go-to guys in this area. I do nothing without them.